Cycle Trader announces an agreement with Yamaha to assist dealers with a dynamic marketing campaign just in time for the busy buying season. Aimed at expanding brand recognition, gaining exposure for their units and driving leads more affordably through Cycle Trader’s marketing solutions… and it seems to be working. Yamaha dealers utilizing the program thus far have seen 28% more search result page views.
“We want our dealers to spend their co-op dollars effectively and efficiently,” explains Martin Vivanco, Dealer Network Strategy Manager for Yamaha Motorsports Group. “Cycle Trader is providing our dealers with options that meet these goals. Most customers begin their purchase journey online and Cycle Trader is helping to amplify the Yamaha dealer presence in this arena.”
“The success of dealers is at the core of our business,” claims Nicole Schantz, Vice President of OEM and Strategic Partnerships at Trader Interactive. “This agreement with Yamaha will allow our clients to focus on managing their business while we support marketing their brand.”
This co-op is a powerhouse in large part due to Cycle Trader’s spot as a marketplace leader providing a suite of dealer services, including:
• Largest audience of qualified buyers with 1 in 4 site-generated leads turning into buyers
• Top-notch lead enrichment programs
• A seasoned co-op team to guide the journey
• A hands-off co-op submission process
In addition to experiencing a 28% increase in page views as a result of co-op partnerships with Cycle Trader, Yamaha dealers utilizing the program thus far have seen 43% more vehicle detail page views per listing, and a 14% increase in email leads. To learn more on how you can leverage this program to your advantage, visit:
