The Motorcycle Industry Council will be sharing a little love on Valentine's Day in Las Vegas! MIC is inviting aftermarket business owners and staff to its second Aftermarket Member Summit. Based on the successful meeting of the minds held at MIC HQ last fall, the program is being expanded and brought to AIMExpo on February 14 at the Las Vegas Convention Center, 11:30 am to 6:30 pm.
Moderated by Jared Burt of HeroHub, aftermarket leaders and influencers will gather for an afternoon of networking and thought-provoking conversation about our industry's most important issues.
Topics will include:
MARKET EXPANSION: What role does the aftermarket play? How can we leverage the strength of aftermarket brands and brand loyalty to expand beyond the motorcycle community?
INNOVATION AND START-UPS: How do we invite more innovation and draw new companies into powersports?
TALENT: What can we do to bring in new talent, develop their skills (technicians, sales staff, customer service, and more), and retain them?
EV: What resources and information must we develop to better inform and educate the aftermarket about EVs and the opportunity for continued expansion in powersports?
The summit will start with lunch and end with an evening reception.
Additional details and information on registering for the summit will be announced soon. Questions about the event can be sent to MIC Membership Manager Lisa Delaney at LDelaney@mic.org.
