Uncomfortably close proximity to the Club BRP roll-out of the 2025 Alumacraft, Manitou, Telwater (Quintrex, Stacer, Savage and Yellowfin) boats, comes word that BRP Inc. is “initiating a process for the sale of its Marine businesses” including boats, parts, accessories and apparel. Note: This process excludes all Sea-Doo personal watercraft, Switch pontoons and jet propulsion systems.
“After careful consideration and given the current dynamics of both the Marine and Powersports industries, we have decided to double-down on our core Powersports activities and to sell our Marine businesses,” explained José Boisjoli, President and CEO of BRP. “Over the past few years, we have built a solid foundation by investing in the development of innovative Marine products and upgrading the production facilities. As such, we believe that these iconic brands can offer attractive value creation opportunities for a new owner.”
“In light of the challenging economic context, BRP has decided to channel its efforts and investments towards its Powersports Year-Round Products, Seasonal Products, Parts, Accessories and Apparel portfolio, as well as its Original Equipment Manufacturer (OEM) Engine business,” stated the October 17 announcement. BRP added the company is confident that this decision will enable it to capitalize on growth opportunities within the Powersports industry and improve its margin profile, thereby enhancing its position for long-term success.
Given that BRP expects this process to be completed in the first quarter of Fiscal Year 2026, it does not anticipate any impacts on its current Fiscal Year 2025 guidance and will not provide comments on the progress of the process.
BRP has retained National Bank Financial Inc. to assist with the sale process.
