Although Denago PowerSports has been in the U.S. market since July 2023, the brand was largely under the radar…. Until AIMExpo 2025. “We had dealers seeking us out at the tradeshow rather than the other way around,” says General Manager David Garibyan. For those dealers who missed the trade show in Las Vegas, Denago PowerSports is the premium brand of Zhejiang Taotao Vehicles, akin to how Lexus is related to Toyota. In addition to being traded on the Chinese Stock Exchange Taotao (and its affiliated brands of eBikes, pitbikes, golf cars, ATVs, scooters and even hoverboards) is the largest exporter in the powersports market.
Dealernews discovered the Denago difference during their debut at the Sand Sports Super Show and were impressed by the vision for the brand expressed by Garibyan and National Sales Manager Johnny Hayes. “Our vision is to go beyond the basics and incorporate innovation, intelligent AI technology, and unique designs – in a premium powersports vehicle without the premium price tag.”
The operative term being “premium” David assembled an experienced team of 25 U.S.-based professionals in all areas, including sales, marketing service, parts and administrative support. “The Denago PowerSports team brings well over 100 years of combined experience to the brand,” he adds.
“We also wanted to add an excellent vehicle warranty and responsive customer support for all Denago PowerSports consumers and dealers from coast to coast. At Denago PowerSports, we are passionate about our vehicles, and we want to change the industry to provide durability and affordability in every product we make. Our American team of riding enthusiasts intends to bring affordable value to customers with experienced manufacturing globally.”
