

Mark Engel, President of Motorcycles of Charlotte and Motorcycles of Greensboro, began his journey to success more than 20 years ago when he, his wife Gail and Tony Ryan, purchased the Charlotte store. Originally a BMW dealership, it quickly grew into one of the Southeast’s top European motorcycle dealers, adding brands like Ducati, Triumph and Royal Enfield. As demand increased, Mark expanded in 2010 with a new 19,000-square-foot facility. In 2019, he further expanded by acquiring Motorcycles of Greensboro. Today, both dealerships are well-established in their communities and remain among the top European motorcycle dealers in the country.
“Juan Pardo and George Chaconas of Performance Brokerage Services were instrumental in helping me to find the right buyer,” says Engel. “George originally introduced me to Performance Brokerage Services back in 2008. At that time, I had no interest in selling, but we started a dialogue that lasted until this day. When I decided to actively look for the next owner of my stores, Juan Pardo worked with me in finding the right fit for me and my staff. Together we talked with a number of prospects and discussed their strengths and challenges in being a successful multi-store powersports dealer. Juan introduced me to Sonic Automotive who was building a powersports division to diversify their portfolio.”
Sonic Automotive was an ideal candidate for taking over my stores and taking care of my employees and customers for years to come. I would not have been successful in meeting with and working through the acquisition process with Sonic Automotive without the expertise and assistance of Juan and George. I recommend them highly whether you want to purchase or sell a powersports dealership.”
Over the last 5 years, Performance Brokerage Services has advised on the sale of over 300 dealerships, making it the highest volume dealership brokerage firm in North America. George C. Chaconas, Senior Partner, Juan C. Pardo, Partner, and Courtney A. Bernhard, Partner of the Harley-Davidson & Powersports Division for Performance Brokerage Services were the exclusive sell-side advisors for this transaction.
Motorcycles of Charlotte will remain at its current location at 731 Westinghouse Boulevard in Charlotte, North Carolina, and Motorcycles of Greensboro will remain at its current location at 2407 Greengate Drive in Greensboro, North Carolina.