While the powersports industry had Dealer Expo and AIMExpo, the Marine Retailers Association of the Americas (MRAA) has delivered world-class educational programming to dealers, retailers and service operations that power the boating industry for more than 50 years. Dealer Week exists to engage, energize and empower the entire dealer community. To help dealerships outperform the market, their competition and their own expectations, the Marine MRAA announces dealer registration for the 2024 Dealer Week Conference & Expo, to be held Dec. 8-11 in Orlando, Florida, is now open.
“We understand the immediate need to help marine retailers outmaneuver the current market conditions and economic uncertainty," notes MRAA Vice President of Education Liz Walz. "Every department at the dealership has the added pressure to produce on a higher level despite surplus inventory and the ongoing market challenges… It’s critical for dealers to adapt their business to create more flexibility to help them take advantage of opportunities to expand their market share, improve customer relationships and truly ride out the storm."
Dealer Week 2024's ‘Outperform’ theme emphasizes the need for vision and execution to deliver the necessary results so dealers can gain traction to emerge even stronger in 2025! Dealer Week 2024 provides dealers with educational programs, training from industry experts, as well as exclusive access to an expo hall filled with 125+ of boating’s most prominent manufacturers, suppliers and service providers.
Dealer Week attendees can capitalize on the abundant touchpoint opportunities to connect and glean best practices from marine professionals and peers. "For 2024, MRAA has added a fourth educational pathway, so dealers can find training for various team members," adds Walz. Pathways include: Leadership, Sales, Marketing and Service & Parts, where dealers will receive unbeatable tools, tactics and implementable solutions to help them outdo their professional expectations.
Dealer Week 2024 registration is now open. While all dealers can save big by registering during the early bird period, MRAA Members earn the best rates. Early bird pricing runs now through the end of September, click here for dealer registration details:
