Kacey Elkins
Mike Rabideau
Roy Martin
David Chang
Larry Curik
“Motorcycles are canvases,” explains custom bike builder Kevin Dunworth. In his role as AIMExpo’s 2 Wheel Custom Showcase curator, Dunworth will be bringing back the custom element that has been missing from recent editions of the trade show. "Custom motorcycles exemplify the freedom and individuality of motorcycle riders and to have these diverse artistic pieces at our industry’s trade show allows dealers and manufacturers to experience the street-level culture firsthand. This showcase will show how custom parts and accessories and this lifestyle can be incorporated into their marketing and sales programs.”
The 2 Wheel Custom Showcase will feature 10 iconic bikes from some of the top builders in the country. Dunworth is personally selecting the builders, and the first to be announced are: David Chang, Larry Curik, Kacey Elkins, Roy Martin and Mark Rabideau. Additional builders will be considered and announced before the end of the year. “Many riders immediately start personalizing their bikes right after purchasing through handlebars, grips, pegs, and paint, and some of the best raise personalization to an artform," Dunworth claims.
"Aftermarket parts and customizing of motorcycles is a significant part of the motorcycle culture and industry,” adds Andre Albert, director of marketing & events, Motorcycle Industry Council. “Integrating the 2 Wheel Custom Showcase into AIMExpo brings everything full circle for the industry — from manufacturer to aftermarket, to dealers, to the end user (builder), and back to the manufacturers."
Albert notes, "This connection will allow dealers to see firsthand how the stock motorcycles they sell can be transformed and can help inspire them when choosing aftermarket parts to stock. This in turn will help develop relationships with customers wanting to add some personal flair to their ride. And by supporting this key segment, manufacturers can see what’s trending which may potentially influence the future design of motorcycles, parts, and accessories."
See more about the builders here:
https://aimexpousa.com/show-
