After 27 years of print magazine publication, Source Media Group — parent company to Cycle Source Magazine, Track Side Report and Torque Performance — has launched Grease & Gears TV. “The streaming platform is the culmination of a three-year project to bring motorcycle media back to televisions… and beyond,” explains Chris Callen, President of Source Media Group. It's a collection of stories from the road, inside the garage and collected over our travels. The great events we go to and the incredible bikes we see all with a deeply personal connection since it is no longer their interpretation of what someone said, but their voice brought to life through video and contained in a place where it will live on forever.”
Grease & Gears is now available on Apple and Android devices, Roku and Firestick. "It's kinda like Netflix for motorcycle riders,” claims Callen. “It is nothing different than the work we have done for three decades. Subscribers pay us to deliver stories on motorcycles, the people who build them and the places they go on them. Same thing here. We just have another dimension with the video component." While this is nothing new in social media, as many YouTube sites now focus on motorcycle media.” There is one key difference, Callen notes, “Grease & Gears exists outside of the algorithm. Nothing slows the roll for people who want to see great motorcycle media, not even commercials, since they do not exist on Grease & Gears TV.”
In addition to great motorcycle entertainment, and depending on your subscription level, there are giveaways, exclusive content, monthly drawings for prizes, and even talks of "Subscriber Only" events at rallies like Sturgis and Daytona. Source Media has always been strict about its value-added approach to its print magazine over the years, and Callen indicated that this will have the same values. "I always think about the person that sets down their five or ten bucks for a magazine. That's hard-earned money, and if they give it to me to show them part of the world that I get to see, I'm gonna make sure they get more than their money's worth."
Collaborators are a big part of what makes it run. With nearly a dozen content creators, some of your favorite personalities like Professional Monkey, Jason Sims, and even Michael Lichter have a home on Grease & Gears where their content can be accessed. With hundreds of hours of programming already up and running, you can expect the regular delivery of fresh new content from the whole team.
While the magazine will continue to be published digitally and in print, this new chapter for Source Media has found new life in media. While citizen journalism has done a very good job in the last ten years to promote the motorcycle business, there is something about the tried and true methods of journalists who have made telling these stories, asking questions, and making sure regular people are counted, an honest approach that will provide longevity to our culture. You can get more information by heading over to:
