AIMExpo is teaming up with Johnny Lewis and Moto Anatomy to create the Industry e-Bike Throwdown. Set to take place during the AIMExpo Industry Party powered by Turn 14 on Tuesday evening, February 6, the races will be held in the Demo area on the show floor.
“Dealers, exhibitors, media, and industry leaders will all be racing for industry-wide bragging rights in the final race,” notes legendary racer Lewis. “Our industry thrives on competition and is built on having a good time — this race night is going to be the perfect combination for all-out fun.”
The Throwdown will take place on the AIMExpo indoor e-Bike track and will consist of four classes: Dealers, Exhibitors, Media and a surprise class that will be announced closer to race night. Each class will race in brackets with the top rider in each race advancing to the next round, ultimately competing in a winner-take-all Throwdown. E-bicycles will be provided to ensure an equal playing field – riders only need to bring their competitive spirit and skills to conquer… and a helmet.
“After a five-year hiatus we are bringing back Johnny and the Moto Anatomy team to run the AIMExpo Industry e-Bike Throwdown,” says Andre Albert, MIC director of marketing and events. “These races will create a great vibe during the Industry Party powered by Turn 14. We will cheer on our riders, discuss race strategy in the pits, and eagerly see who emerges as the champion. Things are going to get fast!”
Albert added, "The last time we did something like this was in Columbus in 2019. The industry race, aboard e-Bikes, was so popular that every year since, people flood the AIMExpo team with requests to bring this event back. For AIMExpo 2024, we're going to give the industry what they want! The competitive nature of our industry is going to be at full throttle during the Industry Party powered by Turn 14 where the Industry e-Bike Throwdown will be held. More important than the 1st place trophy, ultimate bragging rights will be on the line."
Rules and registration will be available next month – stay tuned.
