Launched by Motoress Vicki Gray back in 2007, International Female Ride Day continues to gain traction with women riders around the globe… and with the OEMs. The 17th IFRD takes place in 75 communities on Saturday, May 6th, with backing from BRP, Harley-Davidson and Polaris (through their Indian and Slingshot divisions), among others. In fact, this is the 4th consecutive year Can-Am has been an official sponsor of their fellow Canadian.
“As the founder of the International Female Ride Day, I am thrilled to once again have Can-Am as a partner for this year's celebration,” says Gray. “Can-Am's commitment to inclusivity and equality aligns perfectly with the IFRD mission to inspire more women to join the community of riders. Together, we can show the world that riding is a passion that transcends gender and encourages more women to discover the freedom and empowerment that comes from hitting the open road." Gray will be riding in Mexico City as a guest of the moto tourism and motorsport commission and celebrating IFRD in a huge way!
The collaboration aligns closely with Can-Am’s own Women of On-Road program (WOOR) initiative that prides itself on breaking down barriers, encouraging new riders and opening the road to all. It is working according to Martin Ethier, Director, Global Marketing, Can-Am 3-Wheel at BRP. “Can-Am now sees nearly 35% of owners being women, significantly outpacing the industry average of 21%.”
“We are very proud to be a corporate sponsor of the International Female Ride Day once again,” adds Ethier. “This day is a celebration of women in powersports and those who choose to hit the open road and experience the thrill of the ride! We look forward to seeing all of the passionate riders from across the globe come together for this special day.”
More About International Female Ride Day
International Female Ride Day is a globally synchronized ride day for women motorcycle riders and women powersport enthusiasts. Referred to as a “movement” by its participants, its call to action, “Just Ride!” asks women to be on their motorcycles or powersports vehicles on the first Saturday of May each year. It was created in 2007 by Vicki Gray — a lifetime motorcycling advocate, road, and race instructor – with the purpose to profile and highlight the many diverse women enjoying the activity of motorcycling. Its mission, among several, is that of building awareness and parity for women globally across all forms of motorsport and powersports. IFRD simultaneously encourages other women to take up the activity. The event is managed under Gray’s MOTORESS canopy. To learn more, visit the official IFRD website:
