Posting more than $16 million in contingency, American Honda has rolled out its updated “Red Rider Rewards” program for the 2025 season. The program supports almost 200 racing series spanning 11 disciplines and more than triple roadracing payouts alone! Covered models include the CRF Performance line, CBR sportbikes, Talon UTVs and more. See Honda in Booth #7104 at AIMExpo.
“We’re excited to continue to grow the Red Rider Rewards program each year, as we want to reward our customers for their efforts,” says Jeff Weiner, Assistant Manager of Racing at American Honda. “Honda has a tradition of success in all facets of racing, and we want to encourage racers to Ride Red. We look forward to seeing how our Red Riders perform this season, and to rewarding them for their efforts.”
Honda now supports 190+ race series across the U.S., with more than 1,425 events spanning 11 disciplines, including AMA Supercross and AMA Pro Motocross, AMA Arenacross, amateur motocross, various forms of off-road racing, flat track, roadracing and side-by-side racing. In total, there are nearly $16.5 million in possible payouts offered. In addition to the Red Rider Rewards contingency program, Honda offers trackside support at many races, through partnerships with JCR Honda, SLR Honda, Phoenix Racing Honda, Honda Talon Factory Racing and DR Powersports.
For 2025, Honda has transitioned Red Rider Rewards to the industry-proven Brandecation race-contingency platform. According to Weiner, the new platform delivers a smooth user experience to help with checking and using race earnings, whether using a computer, smartphone or tablet. For more information, visit the updated Red Rider Rewards page:
