AIMExpo co-founder and former Cycle World Publisher dropped by the Dealernews LIVE booth to give us an update on the Pediatric Brain Tumor Foundation latest outreach. For decades, the PBTFUS Ride for Kids program has been a cornerstone of the powersports community’s charitable legacy.
But Little says the ride has been clicked into high gear. “The new All For One Challenge evolves this tradition into a unified movement, bringing together riders, dealerships, corporate partners, and supporters across the nation. By rallying individual efforts into one powerful collective wave of support, the foundation aims to amplify the industry’s impact on the deadliest childhood cancer.”
“The powersports community has always stepped up to make a difference, and the Ride for Kids All For One Challenge is a perfect example of how we can unite our passion for riding with a greater purpose,” he adds. “This initiative showcases how powersports gives back—not just to the community of riders but to families and children who need hope. Together, we can leave a lasting impact that goes far beyond the road.”
See the whole segment here:
