Got what it takes to get more riders, riding more? Does this overview of the Vice President, Powersports Industry Market Expansion sound like you? The Motorcycle Industry Council needs you!
The Motorcycle Industry Council (MIC) is the national not-for-profit trade association representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, dealers and members of allied trades, including F&I suppliers and media companies. MIC is looking for someone to lead market expansion efforts and ridership initiatives, where ridership is defined as “more riders, and riders riding more.”
This position is responsible for developing new, former and current rider programs, building consumer and industry relationships, and implementing strategies aiding in a new rider’s journey to becoming a lifelong rider. Additional duties include planning and managing the ridership budget and other resources, along with management of staff. The MIC is based in Irvine, CA, but well-qualified candidates in other geographic locations will be considered.
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