Moto Morini —the legendary Italian brand from Milan — was founded in1937 by the famed motorcycle designer Alfonso Morini. It has long been the symbol of Italian innovation and performance and now it is returning to North America. With a heritage of producing some of the most extraordinary motorcycles in Europe, Moto Morini brings decades of master craftsmanship, exceptional Italian design, premium quality and unparalleled performance to the United States.
Here we are at the North American debut at AIMExpo with Moto Morini USA Chief Operating Officer Chris McGee.
Moto Morini, the iconic Italian brand founded by Alfonso Morini in1937 is a great legacy to build on, but these bikes are very contemporary. They are really designed for the American market and the American rider combining a high tech, performance-driven platform with this great Italian styling.
The fit and finish is immaculate… This is the real deal.
This is the real deal! And thanks, I know you've got a great eye for that. All the design work, development and engineering is done out of our state-of-the-art facility in Milano. So it is steeped in that Italian heritage and design —right up the street, it's Gucci, down the street is Ferrari— So you can't beat this legacy of Italian styling that just comes through on the bike. And the finish is unbelievable. But it is actually all about function, performance, reliability, and that fit and finish is really what Moto Morini is about,
This isn't a one hit wonder for the show, you have bike deliveries coming to dealers starting in April.
Absolutely! Certain restraints that we're coming out of and the world is getting back to normal, so it is a great time now to enter the U.S. market. It is certainly a little bit later than Moto Morini had wanted, but now we're in a tremendous position to be able to supply all the bikes to dealers in all 50 states. We'll be branching out through, looking for Canadian dealers and South American dealers. This is a very long term position for Moto Morini. We began shipping bikes at the end of April.
This isn't your first rodeo, but even with your experience you got a lot on your plate. Launching in the US, throw in Latin America just for fun!
I'm blessed to be a second generation in the industry. My parents were both very prominent members of the market and contributed a lot to it. And so I'm very proud to carry on the legacy that my family started and it's really full circle for me. My first motorcycle when I was four years old was a Moto Morini Mini Bambino. So it's destiny for me to be here at Moto Morini today, introducing the brand here in North America…
Become A Dealer
The new Moto Morini American headquarters in Irvine, California, is in the heart of the motorcycle industry and will service dealers nationwide. With premium quality, impeccably designed, high performance motorcycles as well as leading edge apparel with famous Italian style exceptional accessories and world class service and support, Moto Morini is poised to make an immediate and lasting impact in the American motorcycle market.
Ciao! Thank you for your interest in joining the Moto Morini dealership family. Please tell us a little about yourself and one of our Moto Morini team members will be in contact right away. Arrivederci!
