“Late last year, SEMA announced our acquisition of the Off-Road Business Association (ORBA), and since then we’ve quietly worked behind the scenes to add muscle to our ability to be a voice for the off-road community and the businesses who drive it forward through innovation and passion,” says SEMA CEO Mike Spagnola. “Today, I’m excited to announce ORBA’s relaunch, with a new leadership team, a sophisticated set of tools to work with, and a refined mission. We’re confident that our efforts will immediately benefit businesses and stakeholders from the OHV and powersports worlds.”
ORBA is now offering an expanded advocacy strategy, enhanced research capabilities, and a renewed commitment to coalition-based action to protect the future of the off-road industry and enthusiast community.
By combining SEMA’s government affairs expertise and storytelling capabilities, and the reach of the enthusiast-driven SEMA Action grassroots network, ORBA will support and strengthen the work of nonprofit partners operating at the local, state, and regional levels. These organizations bring critical on-the-ground expertise that is essential to ensuring a strong and sustainable future for the off-road community.
“The future of off-road access depends on strong coalitions, shared expertise, and coordinated action. We are always stronger together…” says Spagnola.
As ORBA enters a new chapter, the organization remains focused on advancing its mission through strong advocacy, collaboration, and responsible stewardship of public lands. Sean P. Holman has been named Interim Executive Director and Laura Butcher as Legislative Director. Karen Bailey-Chapman, SVP of Public & Government Affairs for SEMA, will continue to lead the organization’s strategy implementation. Fred Wiley will retire from his role with ORBA, marking the conclusion of his tenure with the organization. Wiley played a significant role in ORBA’s history and development, and we thank him for his years of service and dedication to the off-road business community.
See the trail ahead for ORBA here:
