“While they may not be coming to Sturgis this year as riders, after participating in a Moto Intro ride experience, I know they’ll be leaving inspired and ready to take the next steps towards becoming a rider themselves," says Cinnamon Kernes, Motorcycle Industry Council VP of market expansion. “First-time riders in 2023 will be Sturgis riders in 2024!”
To facilitate getting more riders, the RideWithUs Moto Intros help people who have never ridden a motorcycle before get their first experience operating the throttle, clutch and brakes. The motorcycles, riding gear, and Motorcycle Safety Foundation-certified coaches are all provided at no cost to the participants.
“The entire experience — from sign-in, to riding, to high-fives and smiles — takes about 20 minutes,” explains Kernes. “Many of our past participants were amazed at how approachable motorcycle riding can be. Each rider is paired up with an MSF coach who accompanies them every step of the way, allowing the new riders to go at their own pace.”
"The Motorcycle Industry Council's Ride WithUsMoto Intros are the perfect addition to this year's 83rd Anniversary of the City of Sturgis Motorcycle Rally," said Sturgis Mayor Mark Carstensen. "While the rally has traditionally been thought of as an event only for those who ride, activations like Moto Intros are about introducing non-riders, family, and friends into our lifestyle and culture. Together we can spark interest in riding with even more people."
All those curious about motorcycling are invited to RideWithUs in the parking lot of LifeSpring Wesleyan Church, 2105 West Lazelle Street in Sturgis near the Boss Hoss Display. Moto Intros will run from 9 am to 5 pm Saturday, August 5, to Tuesday, August 8.
“We look forward to inspiring more potential riders to start their journey to becoming lifelong moto enthusiasts,” Kernes concludes. "See you in Sturgis!"
