It is all about butts in seats, right? To support its dealer network, American Honda is ramping up its Ride Red Demo Days program for 2026. The nationwide initiative brings a dedicated Honda demo fleet to Honda powersports dealerships, giving customers easy, close-to-home opportunities to test ride a wide range of two-wheel on-road models.
“As any rider knows, the best way to understand a motorcycle is from behind the handlebars,” explains Colin Miller, Manager of Experiential Marketing at American Honda. “With the support of our amazing dealer network, Ride Red Demo Days give customers a convenient, fun, hands-on opportunity to experience the performance, comfort and technology of Honda’s extensive lineup of two-wheel on-road models in real-world conditions, helping them discover the bike that truly fits their riding style and needs.”
Supported by two Honda demo trucks operating across eastern and western regions of the country, the year-round program is set for 50 Honda dealers, starting April 3-4 at RideNow Peoria in Peoria, Arizona. In addition to test-ride opportunities, many events will include food, family-friendly activities and giveaways, while allowing attendees to connect with dealership staff and learn more about Honda’s lineup.
Models available for test rides include:
Touring: Gold Wing
Sport Touring: NT1100
Adventure: Africa Twin, Transalp, NX500
Dual Sport: CRF450RL, CRF300L Rally
Cruiser: Rebel 1100, Rebel 300 E-Clutch
Sport & Standard: CBR1000RR, CB1000 Hornet SP, CB750 Hornet, CBR650R E-Clutch, CB650R E-Clutch, CBR500R, CB500R, CB300R
Miller notes additional dealerships are being added to the Demo Days. Check out the current schedule here:
