As part of its SEMA Cares outreach. SEMA’s Truck & Off-Road Alliance (TORA) kicked down a grant to the Tread Lightly team. “We’d like to thank the Specialty Equipment Market Association for awarding Tread Lightly! with its SEMA Cares grant in 2026,” says the non-profit association’s Executive Director James Boyd.
“This generous support helps advance Tread Lightly!’s mission to protect trails through responsible recreation education and on-the-ground stewardship projects. Together, we’re helping keep our trails healthy, accessible, and enjoyable for generations to come,” adds Boyd. “Thank you, SEMA Cares, for being a champion of our trails and investing in responsible recreation and the future of our public lands! “
Members of the Truck & Off-Road Alliance (TORA) represent the collective interest of all its members through a single, powerful voice that can play a significant role in shaping the industry. They are joined together to form a potent coalition whose mission is to determine and shape the future of the off-road and truck accessory industry. TORA is a council whose member companies manufacture, distribute, sell and/or install accessories for everything from ATVs to light-duty trucks, or provide services to the off-road and truck accessory industry.
