Just prior to the Daytona 200, MotoAmerica announced former Piaggio CMO Shane Pacillo was the new VP of Media & Promotions for North America’s premier roadracing series. For the past 20 years, Pacillo has worked with PR agencies and the OEMs in a career that has included management in music, art, automotive and powersports, providing him with a unique ability to fuse motorcycling and racing with cultural relevance, according to MotoAmerica President Wayne Rainey.
“As MotoAmerica continues to grow, Shane’s experience and passion for racing makes him the perfect guy to help drive our media and promotional efforts,” Rainey notes. “His knowledge of MotoAmerica’s teams, riders and industry partners will serve him well as we work together to keep moving forward this year and beyond.”
Pacillo spent a decade with Piaggio Group Americas, where he oversaw iconic brands Aprilia, Moto Guzzi and Vespa as Piaggio’s Chief Marketing Officer. Following his 10 years with Piaggio, Pacillo founded Heartwork, an agency focused on lifestyle brands with a specialization in motorcycling. His expertise in media innovation, strategic partnerships, and brand development makes him a crucial asset to MotoAmerica’s vision for the future.
Pacillo will spearhead MotoAmerica’s veteran team, working together to optimize the series’ media strategies, enhance promotional activations, and strengthen partnerships to further amplify its MotoAmerica’s presence across digital, broadcast and live-event platforms.
“MotoAmerica is growing, and Shane’s experience in media, branding, and audience engagement is going to be a huge asset as we keep expanding the series,” concludes MotoAmerica COO Chuck Aksland. “He brings a fresh perspective and a good understanding of the powersports industry. We’re confident he’ll help us create new opportunities and add even more value for our partners, teams and sponsors.”
