Chanler Hartwick is the new Membership Manager for the Motorcycle Industry Council, effective immediately. She brings more than a decade of powersports industry experience in marketing, project management and communications. A lifelong enthusiast, Hartwick began racing off-road motorcycles in her youth and maintained that passion throughout her career with some of the industry’s leading brands.
“I grew up in the Mojave Desert, where I started riding off-road on anything with wheels by the age of 3,” says Hartwick. “Over the years, my passion for motorcycle riding has evolved from a hobby into a fulfilling career. With a degree in Sports & Entertainment Marketing and more than a decade of experience in the powersports industry — spanning marketing, project management and communications — I am very fortunate to do what I love in an industry that I am passionate about.
After graduating college, she joined the marketing department at KTM North America. After being an Orange Bleeder, Hartwick went on to Troy Lee Designs, where she quickly advanced to the role of Global Marketing Operations Manager, working with leadership on strategic initiatives and successfully heading up cross-functional projects from concept to execution.
During her time with TLD, she also earned her MBA, further strengthening her business and leadership skills.
