EagleRider flying high with a new CEO — “We’re revving up for an incredible new chapter at EagleRider,” exclaims founder Chris McIntyre. “Please meet our new CEO Sebastian Schoepe. As a passionate rider himself, he’s excited to lead our iconic brand into its next chapter.” Schoepe adds, “My journey with EagleRider began as a rental customer, and now I have the privilege and opportunity to be its leader. I’m truly humbled to be part of this iconic legacy brand.”
With a background in hospitality, entertainment and fitness, Schoepe is set to drive EagleRider’s growth in global rentals, tours and motorsport experiences like the recently introduced UTV Experience. Originally from Germany, Schoepe launched his career with global attractions powerhouse Merlin Entertainments, renowned for its LEGOLAND, Madame Tussauds and SEA LIFE global brands. In 2020, following RSG Group’s acquisition of Gold’s Gym, Schoepe was appointed as its Global CEO. His mission was to inject a fresh, engaging approach from his hospitality and entertainment background into the Gold’s Gym business. His innovative strategy successfully repositioned Gold’s Gym, attracting a younger audience and revitalizing the brand across 75 US locations and more than 500 global franchise locations.
“We could not be more excited to help Sebastian write the next chapter in the 32-year success story of EagleRider,” concludes co-founder McIntyre, “EagleRider has evolved from a rental company to a motorcycle and powersports experience company with everything from high-end guided tours to monthly motorcycle subscriptions and membership. We love Sebastian’s experience and passion, and we are excited to see him take EagleRider to a new level of success.”
