Motorcycle Industry Council members have elected Zach Parham, President and CEO of Comoto Holdings, to the MIC Board of Directors. “Despite a year that presented real challenges for the industry, I’m encouraged by its resilience,” said Derek Brooks, MIC Board Chairman and Motorcycle Product Line Manager at Yamaha Motor Corporation, U.S.A.
“A big question we all had was whether the motorcycle market would rebound after the COVID boom. I’m thrilled to see we’re still pacing ahead of pre-COVID sales volume. That suggests many of those new riders are sticking with it, and the future seems bright for all of us,” Brooks added. “The association will continue to work toward the goal of promoting and protecting motorcycling in the U.S., and I am looking forward to Zach’s contributions to the board.”
Comoto’s portfolio includes Cycle Gear, RevZilla, J&P Cycles and REVER. Parham brings retail, content, and consumer-facing experience to the board.
“I’m honored to be elected to the MIC Board of Directors,” Parham said. “Having grown up in this industry and now leading Comoto, I understand how important strong advocacy and collaboration are as motorcycling continues to navigate generational and structural change. I look forward to supporting MIC’s efforts to protect rider access, strengthen our manufacturing base, and position the industry for long-term success.”
The MIC Board includes representation from across the powersports industry. The full board roster includes:
Chairman Derek Brooks, Yamaha Motor Corporation, U.S.A.
Vice Chairman John Hinz, KTM North America, Inc.
David Baker, Bombardier Recreational Products Inc.
Ashmore Ellis, Babes Ride Out and Babes in the Dirt
Kerry Graeber, Suzuki Motor USA, LLC
Robin Hartfiel, Dealernews
Cory Knudtson, Indian Motorcycle, LLC
Paul Langley, LeMans Corporation
Erik Larson, Piaggio Group Americas
Rod Lopusnak, Triumph Motorcycles America
Teri Lynn, Troy Lee Designs
Shawn McLean, BMW Motorrad USA
Zach Parham, Comoto Holdings
Bill Savino, American Honda Motor Co., Inc.
Eric Sievers, Kawasaki Motors Corp., U.S.A.
“MIC’s strength comes from the collaboration between our members, our board, and our staff,” concluded Christy LaCurelle, President and CEO of the Motorcycle Industry Council. “Zach brings valuable retail and operational experience, and his background in the aftermarket retail space adds important perspective to the board. Ensuring strong representation from across the industry is critical as we continue delivering value to our members.”
