Rock & Roll in Anaheim… the week before the NAMM show! National Powersport Auctions rocked AIMExpo with another successful charity auction and then rolled out news of a big promotion of Ryan Keefe to Chief Revenue Officer. In this newly expanded role based out of NPA’s corporate office in San Diego, California, Keefe will oversee all Sales & Marketing operations, leading key initiatives across NPA’s dealer sales, institutional sales, RV/Marine, DirectBuy, marketing and events divisions.
“Ryan’s passion for the powersports industry and his ability to drive results make him the ideal leader to take on this role,” notes Jim Woodruff, CEO of NPA. “His strategic vision and commitment to our partners and customers have been instrumental to NPA’s success. I have full confidence that Ryan will continue to lead NPA’s revenue efforts with the same energy, insight and integrity that have defined his career here.”
Keefe has been an integral part of NPA’s success for the past 16 years, starting his journey with the company as Media Manager. Through his tenure, he has held increasingly senior roles, including Marketing Director, and most recently, VP of Marketing. His deep knowledge of the industry, strategic leadership, and commitment to innovation have contributed significantly to NPA’s continued growth and brand presence.
A lifelong powersports enthusiast, Keefe comes from a multi-generational family of
motorcyclists and industry professionals. His roots and enthusiasm for the lifestyle have fueled his dedication to serving NPA’s dealer and customer base with authenticity and expertise. “This industry has always been more than a career for me, it’s a way of life,” claims Keefe. “I’m excited to continue working with such a passionate team and to see how NPA continues to contribute to the future of powersports and recreational vehicles in the years ahead.”
Keefe’s promotion reflects NPA’s ongoing investment in strong leadership and driving innovation in the powersports industry. “His forward-thinking approach will be instrumental in shaping NPA’s long-term growth,” concludes Woodruff.
