While the bombshell dropped that Sullivans had sold to LeMans Corp. and the rockets’ red glare announced Joe Rocket was reuniting with its Canadian roots, Parts Unlimited continued its hiring spree. As the newest sales rep for the Northeast Region, Brooks Laisi is calling on dealers in central Connecticut, Rhode Island and Massachusetts.
“Been in training with some of the best the last few weeks… and for the last 20 years in the shops,” says Laisi. “This role has been a goal for a very long time. Excited for this next chapter and ready to make a difference not only for Parts Unlimited but for all the dealers in my territory as well!!
Laisi joins Parts Unlimited with several years of parts management experience as well as dealer ownership. His riding experience includes years of ATV MX racing and leisure motocross as well as converting MX bikes into street legal machines. He is also very active in the Central Cycle Club and has organized many MX and ATV events in his community. In his spare time, Brooks enjoys travelling with family and riding with his son at local tracks and on frozen ponds in the winter.
