“I am incredibly excited to share that I’ll be joining Sonic Powersports as the new General Manager of San Diego Harley-Davidson, beginning July 7th,” says Anthony Williams. “This is an opportunity I’m truly honored to accept. San Diego Harley-Davidson is one of the most iconic and recognized Harley-Davidson dealerships in the country, with a rich history, an exceptional team and a passionate riding community. I’m excited to help build on that legacy while continuing to elevate the customer experience, strengthen the culture, and drive outstanding performance across every department.”
Most recently West Coast Regional Sales Trainer for the RideNow group, Williams wanted to get back into the game on the sales floor. “As I begin this new chapter, I’m incredibly grateful for the mentors, leaders, teammates, and friends who have invested in me throughout my career. Your guidance, support, and belief in me have played a significant role in this journey,” he said.
“The powersports industry has given me opportunities I could have only dreamed of, and I’m excited to give back by leading an exceptional team, serving the San Diego riding community, and helping make an already great dealership even stronger…
“Here’s to new challenges, new relationships, and an exciting future. I can’t wait to get started.”
