Effective immediately, Jonathan Root, SVP of Harley-Davidson Financial Services (HDFS), has been appointed as Chief Financial Officer, Harley-Davidson, Inc. to replace former CFO Gina Goetter. “Jonathan is a proven leader with extensive knowledge of our business, matched with strong financial acumen,” said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. “We’re excited to have him in place to lead the finance organization at Harley-Davidson.”
In his recent role as SVP at HDFS, Root has overseen the global HDFS business as President of Eaglemark Savings Bank, President of Harley-Davidson Insurance and President of all other HDFS subsidiaries. Root has been responsible for both strategy and execution of the company’s motorcycle retail lending, branded credit card partnerships, commercial lending, and retail/commercial/insurance operations. Root joined HDFS in 2011 and has held multiple roles across the company including VP, Insurance.
Prior to HDFS, Root held a variety of roles at Ally Financial, GMAC Financial Services and General Motors. Root holds an MBA from the University of Detroit, Mercy and a Bachelor of Science in Corporate Finance from Wayne State University. Former CFO Gina Goetter had been with Harley since 2020, left to take a gig with toy maker Hasbro, Inc. back on May 18.
