Although the LeMans team is all in Louisville for NVP this week, they have announced Parts Unlimited and Drag Specialties are going all-in for AIMExpo in Las Vegas. In addition to a corporate booth and display rig, the distribution giant is expanding its outreach at the tradeshow by sponsoring free coffee for show attendees.
“At LeMans Corporation, we’re stepping up to ensure the powersports industry thrives by proudly partnering with AIMExpo to make this year’s event a resounding success,” says Paul Devine, VP of Sales & Marketing at LeMans Corporation. “Bringing dealers together is at the heart of what we do, and we believe there’s tremendous value in complementing our NVP show, which is just one week before, with the energy and opportunities AIMExpo offers.”
Devine adds, “Together, these events show there’s room for multiple platforms to connect, grow, and elevate the industry we all love. We’re also excited to share that Drag Specialties is the official coffee sponsor for AIMExpo 2025, so enjoy a coffee with us as we come together to fuel the future of powersports.”
The “Torque Up Your Day” coffee, compliments of Drag Specialties, is one of the features at AIMExpo’s new Starting Line, created to help dealers customize their ultimate show experience with an interactive floor plan and schedule, industry data, and activations right as they enter.
“Creating a memorable dealer experience at the show is one of the most critical components of AIMExpo,” explains Cinnamon Kernes, Vice President of Market Expansion at the Motorcycle Industry Council. “We created the Starting Line so attendees could have an engaging place to connect with colleagues as they plan their time at the show. To be able to do that over free coffee hosted by Drag Specialties will make the start of their day that much better.”
With some 400 exhibiting brands, 30+ new product presentations and more than 30 education sessions, AIMExpo 2025 will be the ultimate immersion into all things powersports. “We’re going to deliver more education, more new products, and more networking opportunities than ever before,” concludes Kernes. “We can’t wait to see everyone in Las Vegas.”
