In the face of the impending tariff troubles, Harley-Davidson CEO Jochen Zeitz took to the Wall Street Journal to voice Harley’s response. “We won’t be pushed out of free and fair trade or give up our freedom to ride.” The full page ad ran May 11th and explained MOTORCYCLES HAVE NO PLACE IN THIS TRADE WAR.
“Harley-Davidson just launched Pan America, the most competitive Adventure Touring motorcycle on the market today. Now the EU is imposing a 56% tariff on all our bikes from June. European motorcycle manufacturers are subject to significantly lower U.S. import tariffs of 2.4%. This punishes Harley-Davidson and our European customers and dealers, in a trade dispute over steel and aluminum which is not of our making.”
Looping into ACEMs efforts overseas, Harley’s ad concludes, “88 European and American associations agree with us. Remove the tariffs.”
UNITED WE RIDE.
