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WHAT HARLEY-DAVIDSON SAYS…

Here is the post on X referenced by Charlie Cole:

“We remain committed to listening to all members of our community as we continue on our journey together as one Harley-Davidson. United We Ride… After an internal stakeholder review, Harley-Davidson confirmed they have not operated a DEI function since April of this year.”

https://twitter.com/harleydavidson/status/1825564138032234994/photo/1

More telling are the 10,000+  comments that have been made since 9:03 am August 19. Charlie Cole is not an outlier, but a loyal dealer concerned about his customers, his staff and his industry. NPDA is not an “insignificant” minority, but a growing voice of the dealerships who can’t be dismissed as easily as an individual. 

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