Originally the goal for AIMExpo was to create an all-inclusive event bringing together a trade show for dealers, a consumer component for OEMs and Aftermarket companies to reach, and even a custom bike show for the builders to share their visions. Over the past decade, one or more of the components made it into the program, but never the full trifecta. However, for 2025 AIMExpo is collaborating with The One Motorcycle Show to bring a full motorcycle experience to Las Vegas, February 5-8. This partnership will connect the industry’s trade event with an established, high-energy consumer show that celebrates custom motorcycle artistry and culture. The collaboration will give manufacturers, dealers and consumers more ways to engage with one another, truly bringing the powersports community together.
“This is an exciting evolution of both shows and something trade and consumer audiences have been asking for,” explains Cinnamon Kernes, VP of Market Expansion at the Motorcycle Industry Council. “We’re building a robust, unified powersports event for the industry and enthusiasts with long-term partnership goals. This event will also attract potential new riders with inclusive, inviting displays and activities. And AIMExpo exhibitors will have greater exposure to all these markets. This collaboration will be the ultimate networking event for the industry.”
With more than 350 exhibitors and an anticipated attendance of more than 2,000 dealers, partnering with The One Moto Show gives AIMExpo attendees one more opportunity to celebrate their industry. “Our show is an easy way for non-riders to see what motorcycling is all about,” adds Thor Drake, who founded The One Moto Show in 2010. “We know how to have a good time; we give them a taste and get them excited about how motorcycles can become part of their lives. We’re pumped to partner with AIMExpo so our attendees can dive into different motorcycle cultures and check out the latest tech.”
As part of this collaboration, a VIP preview event for all AIMExpo exhibitors and attendees will be held Thursday night, giving the industry early access to The One Moto Show before it opens to the public Friday afternoon.
AIMExpo and The One Moto Show will deliver a premier, multi-faceted motorcycle experience to Las Vegas, elevating the industry and fostering stronger ties among all stakeholders in the powersports community. “Our mission is to create a must-attend powersports destination event for everyone — from those who are passionate about it to those who are curious,” Kernes said. “And we’re thrilled to be able to kick this off in Las Vegas.”
As always, dealers get in free! Register here:
https://www.compusystems.com/servlet/ar?evt_uid=115&TrackingCode=DLN
