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HARLEY SALUTES HEROES

On Veteran’s Day Harley-Davidson announced its Ride For Heroes results. The 2025 Let’s Ride Challenge saw more than 29,000 participants log 83.4 million miles on Harley-Davidson motorcycles in a collective salute to the nations’ military, veterans and first responders. Easily breaking the 50-million-mile barrier, Ride for Heroes participants activated a $1 million donation by Harley-Davidson to organizations supporting those heroes.

“The Harley-Davidson community is always ready to step up to support those who keep us safe and free,” said VP of Marketing Theo Keetell. “The Let’s Ride Challenge – Ride for Heroes combined fun with purpose, and Harley-Davidson was overwhelmed with the positive response. It’s with great pride that the company will make this donation to these very worthy organizations on behalf of all the riders who participated.”

The average Let’s Ride Challenge – Ride for Heroes participant logged 3,500 miles, but more than 2,300 participants logged more than 10,000 miles in tribute to those who protect and serve our communities. 

The organizations supported by Let’s Ride Challenge – Ride for Heroes are: 1 Soldier 1 Dog 1 Team, American Legion Riders, Combat Veterans Motorcycle Association, Hanks for Our Troops, Motorcycle Missions, National Association of Buffalo Soldiers and Troopers, Rolling Thunder, Wounded Warrior Project and Veterans of Foreign Wars.

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