In advance of AIMExpo, BRP (Booth # 1859) busted out its “Electric Rebellion” marketing blitz for the Can-Am Pulse and Origin electric motorcycles. eCurious consumers are encouraged to “Trade In and Trade Up” to see what eMotos are all about.
“Eager to switch to a motorcycle that turns heads and makes an impression? Trade in your current unit for a Can-Am Pulse or Origin and leap into the future of electric motorcycling. Find out what your vehicle is worth: 30 seconds is all you need.”
Part of its broader online vehicle valuation initiative, the campaign asks consumers to tell BRP what they are currently riding, supply some additional demographics and then the microsite automatically calculates the trade-in value of the vehicle applied to a new Can-Am in 30 seconds. Data capture from customers with an intent to buy and locking potential customers to a BRP dealer visit… Brilliant!
The valuations come courtesy of J.D. Power (Booth #535) on the back end are real time values for the North American market. Check out this rebellious marketing effort for yourself at:
https://can-am.brp.com/on-road/us/en/shopping-tools/trade-in-value.html
