From his days as a journeyman pro motocrosser to serial entrepreneur, Eddie Cole has created some of the most memorable brands in the business! Highlighting its AIMExpo pavilion, Turn 14 Powersports is commemorating Cole’s role as founder of Answer Racing, as the Answer brand celebrates its 50th anniversary.
“In recognition of his legendary career as a professional racer and serial entrepreneur—founding Answer Racing, ProTaper, Gaerne boots and Matrix Concepts—Eddie Cole will be presented with the Turn 14 Powersports Founders Award,” says Bob Schuetz, President of Turn 14 Powersports. There will also be some surprise guests joining in the ceremonies.
In addition to presenting the Turn 14 Powersports Founders Award, AIMExpo attendees will get the hoeshot on the launch of Answer Racing’s Limited Edition 50th Anniversary gear… and the scoop on an upcoming 60-minute documentary chronicling Cole’s life and the history of Answer Racing, set to stream in mid-January.
Answer Racing started in 1976 with the goal of providing hardcore motocross enthusiasts with products they can trust. Decades of champions were forged in the hearts and minds of Answer Racing’s creative engine. Fast forward to today and Answer Racing has not lost sight of the original vision. We put our 50 years of experience behind bars into every product we make. Whether you are a diehard racer, a weekend warrior or a rider who loves the trails, we’ve got you covered.
