Southside Harley-Davidson and Hampton Roads Harley merged to become Bayside Harley-Davidson. The first day of the combined operation, now known as Bayside Harley-Davidson, was March 3. Both landmark dealerships were acquired by Michael Veracka and brought into the MOD Enterprises family of dealerships. MOD now has stores in California, Washington, Oregon, Kansas, Colorado, Arizona, Georgia, Utah, Texas and Virginia.
“I’m excited to add Bayside Harley-Davidson, expanding my national footprint into the greater Portsmouth area, and growing ridership in the great state of Virginia,” says owner, Michael Veracka. “The team at the dealerships have done a great job over the years building a large community of Harley riders, as well as a great business that we will continue to develop for many years to come.
He adds combining the staff from Southside and Hampton Roads with the Bayside H-D employees is going to give the customers the best experience with an immediate increase in staff and also inventory. This will allow the dealership to be open 7 days a week during the riding season, improving customer convenience. The timing is optimal and will allow the employees and inventory to transfer from Southside H-D and Hampton Roads H-D into the Bayside location right as the riding season begins to ramp up.
“Bayside’s Harley-Davidson is home to a large riding community,” Veracka explains. “We will have over 100 events this year including bike nights, group rides, open house parties and charity events. Our inventory of over 300 new & used Harley-Davidson motorcycles, along with an expanded selection of parts, accessories and clothing will cement us as the destination Harley-Davidson motorcycle dealership in the Hampton Roads area and all of Virginia. Having the 3 stores’ inventories and staff combined under one roof will provide an unparalleled selection and provide customers with a one stop shop.” proclaimed Veracka.
Along with the massive inventory expansion, the new owner is currently hiring for all departments to add additional team members to the staff in anticipation of increased business. The additional staff is necessary to achieve Michael’s mission statement, ‘To fulfill dreams by delivering a premium customer experience creating customers for life.’
“I founded my company as a rider, built for riders, and dedicated to passing that passion along to others from coast to coast. My team and I are 100% committed to the Harley-Davidson brand and the sport of motorcycling,” he says. Veracka has been in the Harley-Davidson business since 2003, owning and operating 10 Harley dealerships across the country. Michael and his brother Paul grew up working inside motorcycle dealerships from a young age as their father Dave has been in the motorcycle dealer business for over 50 years.
“My company allows us to take existing stores that do an exceptional job and build them into world class operations, while often doubling or tripling the staff with top industry professionals. Providing additional training for the staff combined with increased marketing, events and inventory, has proven successful across the United States. We continue introducing thousands of new Harley-Davidson riders each year to the sport,” Veracka adds. Collectively, MOD will sell more than 8,000 motorcycles this year, continuing to strengthen its position as one of the largest Harley-Davidson groups in the world.
The Michael Veracka group of Harley-Davidson stores, known as MOD Enterprises, consists of Rawhide Harley-Davidson, Olathe, Kansas, Avalanche Harley-Davidson, Golden, Colorado, Riverside Harley-Davidson, Riverside, California, Huntington Beach Harley-Davidson, Westminster, California, Jet City Harley-Davidson, Renton, Washington, Desert Wind Harley-Davidson, Mesa, Arizona, Volcano Harley-Davidson, Gladstone, Oregon, Atlanta Harley-Davidson, Lithia Springs, Georgia, Summit Harley-Davidson, Lindon, Utah, The Woodlands Harley-Davidson, Woodlands, Texas and is pleased to add Bayside Harley-Davidson, Portsmouth, Virginia to the family. All these dealerships now fall under the umbrella of MOD Enterprises:
