In a big deal brokered by George Chaconas and Courtney Bernhard, Bayside Harley-Davidson in Portsmouth, Virginia, transferred from Maurice Slaughter to Michael Veracka of MOD Enterprises. Already an established Toyota dealer, Slaughter entered the motorcycle market more than 25 years ago with a strategic vision that quickly became a lasting passion.
Not only did Maurice earn eight straight Dealernews Top 100 wins, his Bayside Harley-Davidson store was named Top 10 in 2010 as well as a special merit award for Best Service Department in 2011 and 2X Best Use Of A Theme honors. Slaughter also joined a group of pioneering dealers in Texas to launch the National Powersports Dealer Association five years ago. He attributes his continued success in the powersports industry to a strong commitment to high-quality customer service and building long-lasting relationships. This philosophy not only netted Top 100 accolades, Bayside Harley-Davidson received the Portsmouth Small Business of the Year Award in 2010.
The transaction was completed as part of a strategic consolidation of Bayside Harley-Davidson in Portsmouth with Southside Harley-Davidson in Virginia Beach and Hampton Roads Harley-Davidson in Yorktown, Virginia to Veracka’s MOD family of dealerships. MOD Enterprises is recognized as the largest Harley-Davidson dealership group in the United States and is home to Riverside Harley-Davidson, the world’s #1 volume Harley-Davidson dealership based on new unit sales. MOD Enterprises has received numerous industry accolades, including multiple Harley-Davidson Bar & Shield Awards.
“It was a great pleasure to work with George Chaconas and Courtney Bernhard of Performance Brokerage Services on the buy/sell of Virginia’s #1 Harley-Davidson Dealer,” says Veracka. “Courtney did an outstanding job coordinating efforts to facilitate the buy/sell of Bayside Harley-Davidson while simultaneously helping Harley-Davidson Motor Company optimize the local dealer network, consolidating Southside Harley-Davidson and Hampton Roads Harley-Davidson in the local market at the same time. Without the support of Performance Brokerage Services, this deal would not have happened.”
Over the last 5 years, Performance Brokerage Services has advised on the sale of nearly 450 dealerships, making it the highest volume dealership brokerage firm in North America. George C. Chaconas, Senior Partner, and Courtney A. Bernhard, Partner, of the Harley-Davidson & Powersports Division for Performance Brokerage Services, were the exclusive sell-side advisors for this transaction.
