More than 1 million hands-on demos delivered since 2021. “This is not sit-in-a-parked-car demos. Not a rep walking someone through a spec sheet in a convention center,” explains founder BJ Birtwell. “This is real people on purpose-built outdoor courses, on motorcycles on open streets, on e-bikes on dedicated loops, on UTVs through dirt tracks…”
Formerly the Electrify Expo, the mission changed as the audience expanded. The shocking news was not the EV component as much as it was the experiential element.
“That number grew because the format works,” he adds. “You put a product in someone’s hands with no sales pressure and no barriers, and the product sells itself. We built the entire festival around that idea and have now done it across 32+ events in major US markets with 600,000+ attendees.”
Demo Days 2026 opens in Denver on May 30-31 and runs through 8 cities before wrapping up in San Diego, December 12-13. If your brand has a vehicle worth experiencing, this is where that experience happens at scale. Reach the partnerships team at:
