Harley-Davidson is heading to Sturgis with something to prove. The “Ride With You” campaign highlights the 86th Sturgis Motorcycle Rally, August 7-16. The Motor Company will open the Rally with the public debut of the Deadwood — a new model inspired in part by the post-war history of the Sturgis Rally. Other Harley highlights include regional dealership activations, demo rides, custom bike displays and more.
Harley Headquarters – Sturgis Community Center
Harley’s home base for the duration of the Rally is the Sturgis Community Center on Lazelle Street. Demo rides and displays of the latest Harley-Davidson gear and apparel, live music and entertainment, plus the Let’s Ride Challenge mileage verification checkpoint and Harley Owners Group (H.O.G.®) center.
Outlaw Square – Deadwood
Harley-Davidson will host a rider’s rest area at Outlaw Square with live music for five days on the Michelin Stage. Outlaw Square is the final destination of the Medicine Wheel Charity Ride, August 9. The Buffalo Chip Legends Ride for local charities will depart Aug. 10 from Outlaw Square. On August 14 the Buffalo Chip Rusty Wallace Charity Ride and Auction presented by Harley-Davidson featuring celebrity NASCAR drivers, actors, musicians and more, begins and ends at Outlaw Square. Demo rides of 2026 Harley-Davidson motorcycles are available nearby at the Deadwood Welcome Center.
Pappy Hoel Campground & Full Throttle Saloon – Vale S.D.
Pappy Hoel, the official campground of the Harley Owners Group, hosts the Harley-Davidson Membership Hangout and the H-D Garage, where you can swing by for a fresh haircut, motorcycle pinstriping or a flash tattoo, all courtesy of Harley-Davidson Membership. Stop in for the Let’s Ride Challenge® mileage verification and visit the H.O.G.® center.
Five Demo Ride Locations
A wide selection of 2026 Harley-Davidson motorcycle and trike models will be available at each Demo Ride site:
Sturgis Community Center 1401 Lazelle St., Sturgis, S.D., August 7-14, 10 a.m. to 5 p.m.
Hill City 1880 Train 222 Railroad Ave, Hill City, S.D., August 5-14, 10 a.m. to 5 p.m.
Deadwood Welcome Center 501 Main St., Deadwood, S.D., August 6-14, 10 a.m. to 5 p.m.
Pappy Hoel Campground 19942 SD-79, Vale, S.D. August 7-14 10 a.m. to 5 p.m.
Black Hills Harley-Davidson 2820 Harley Drive, Rapid City, S.D. August 5-14, 10 a.m. to 5 p.m.
