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ALL ROADS LEAD TO SEMA AT TURN 14

Two wheels or four, all roads lead to Las Vegas for Turn 14. The distribution giant returns to Las Vegas with two giveaway builds — a Yamaha YZ250F and a supercharged Ford F-150 — and a full agenda of dealer networking events and industry activations bringing together motorsports and powersports dealers, manufacturers, and industry partners. 

Located in Central Hall at Booth #21403, Turn 14 Distribution will debut a Yamaha YZ250F 70th Anniversary Edition. The project bike features products and support from presenting partners RIGID Industries, Rhino USA, BILSTEIN and New Rage Cycles, as well as official partner EVS. “The build highlights Turn 14 Distribution’s powersports offerings and its partnerships with brands supporting the motocross aftermarket,” notes Nashona Haldane, Marketing Manager, Powersports.

Joining the trick dirtbike will be Turn 14’s “Ultimate Shop Truck” — a lowered Ford F-150, featuring a fully EPA- and CARB-compliant Roush supercharged 5.0L Coyote V8. The truck combines street performance with practical utility. The build features products and support from presenting partners ANZO USA, LiquiMoly, CSF Cooling, Eaton, DBA, MBRP, RealTruck and Roush, along with official partners Mahle Motorsport, QA1, Hellwig and Forgestar. 

Both builds will serve as the centerpiece of a dealer sales incentive scheduled for May 1 through July 31, 2027. During the promotion, participating dealers will earn points through eligible purchases from participating brands, with both builds to be awarded in September 2027. The initiative is designed to encourage dealer purchases while showcasing products and brands available through Turn 14 Distribution. 

In addition to the vehicle reveals, Turn 14 Distribution will host Trucks & Coffee, powered by BILSTEIN, at Booth #82000 in the Silver Lot Tuesday through Thursday morning. The activation will feature a lineup of trucks and off-road builds highlighting products for street, trail and overlanding applications. Attendees can stop by for coffee, explore the vehicles, and connect with industry representatives.

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