Alexander Smith, of Malcolm Smith Motorsports in Southern California, is the newest member of the Motorcycle Industry Council’s Dealer Advisory Council. He joins DAC Chairman Rick Alcon, of Team R&S Powersports Group in New Mexico; Curtis Sloan, of Sloan's Motorcycle ATV; Kim Harrison, of Coleman PowerSports; Bob Althoff, of Farrow Harley-Davidson, and the owner of Dealernews; and Kevin Lackey, of Freedom Powersports.
“MIC’s Dealer Advisory Council continues to play an important role, helping to link dealers, OEs, aftermarket companies, the MIC Board of Directors, and riders,” said Erik Pritchard, president and CEO of the Motorcycle Industry Council. “Alexander is another incredible addition to the DAC, and we look forward to continuing to strengthen the powersports industry together.”
The DAC is a group of MIC dealer members representing a cross-section of the national dealership population and serving as an effective avenue to share ideas among the powersports value chain: consumers, dealers, and manufacturers/distributors. The DAC regularly participates in discussions to help further the industry.
Son of Motorcyclist Of The Century Malcolm Smith, Alexander literally grew up in the shop. "I was fortunate to grow up riding and working with my father, who always aimed to instill the same skills, sense of sportsmanship, work ethic, preparedness, and attitude that made him not only famous but successful in business," says the younger Smith. "And now my time is primarily occupied with Malcolm Smith Motorsports in Riverside, California, a dealership that's home to 15 OEM franchises."
Although the dealership eats up much of his time, Alexander also owns and operates Malcolm Smith Adventures, which provides motorcycle adventures to clients from all over the world. He attended Sonoma State University earning bachelor's degrees in business management and international economics.
