Rick and Janice Noyes have sold Carolina Coast Harley-Davidson in Wilmington, North Carolina, and Beach House Harley-Davidson in Shallotte, North Carolina, to Charlie Cole, Will Cole and Freddy Tedesco of the Cole Family of Harley-Davidson Dealerships in a deal dialed in by the pros at Performance Brokerage Services. Both dealerships have been family-owned and operated by Rick and Janice for three decades.
Building a business from the ground up and making it a staple in your community for over 30 years is quite a feat,” shared Rick after thesale. “Selling that well-established business is another, sometimes emotional journey. It takes a different community of expertise to make that sale come to fruition. George Chaconas and his very dedicated team of experts can make that happen. They leave no stone unturned and remain present until the sale is done.” Rick and Janice will continue to own and operate New River Harley-Davidson in Jacksonville, North Carolina.
“Over five years ago, I met with Rick and Janice Noyes at the last Harley-Davidson dealer show in Milwaukee to discuss the possibility of selling two of their North Carolina stores,”shares Chaconas. “In the years following the pandemic, Rick called me to revisit selling their stores. Shortly thereafter, my partner Courtney Bernhard and I met with him and his wife to help them prepare for a sale. After providing an estimate of value and a marketing strategy, we identified a unique and qualified buyer, the Cole Family of Harley-Davidson Dealerships. It was an honor and privilege to help Rick and Janice successfully sell their dealerships, allowing them to transition to semi-retirement and focus on their remaining store.”
“It was also a pleasure working with Charlie, Will, and Freddy as they were very professional and made for a smooth transition,” adds Bernhard. “In an environment where there has been a lot of uncertainty, everyone was positive and looks forward to better times ahead!”
Charlie Cole, President of the Cole Family of Harley-Davidson Dealerships, has been an award-winning Harley-Davidson dealer since 1998. He shared, “I want to thank Courtney and George at Performance Brokerage Services for presenting this incredible opportunity. This marks the third and fourth stores I’ve acquired through PBS.”
With the addition of Carolina Coast Harley-Davidson and Beach House Harley-Davidson, the Cole Family of Harley-Davidson Dealerships now owns eight dealership locations across Virginia, West Virginia, North Carolina and South Carolina.
Carolina Coast Harley-Davidson has been renamed Shipwreck Harley-Davidson but will remain at its current location at 6620 Market Street in Wilmington, North Carolina. Beach House Harley-Davidson will be renamed Sea Breeze Harley-Davidson and will remain at its current location at 100 Harley Davidson Drive in Shallotte, North Carolina.
