Speaking of Royal Enfield’s dealer meeting in Las Vegas in conjunction with AIMExpo, our friends from Baxter Cycle were named the #1 Royal Enfield Dealer in North America over some serious contenders! Literally in the middle of the cornfields, the dealership located in Marne, Iowa, population 111, beat a burgeoning dealer network now exceeding 150 stores in the U.S. and Canada.
“Honored. Humbled. Excited. — Being recognized as the #1 Royal Enfield dealer in North America for 2024 is the absolute most gratifying award I have ever received,” says flat track racer turned best dealer in American, Randy Baxter. “To think that all started 25 years ago when I bought my first kickstart Bullet 500.”
However Randy, GM Jeremy Pendergast, top tech Stretch and the crew are quick to credit their loyal customers for the milestone achievement. “Here is to you! You put your faith in us, you asked for us to ride along with you, you supported us, you trusted us.” Hard to believe last time we were at Baxter’s the “new” Royal Enfield signage was going up on the side of the building!
How do you become the #1 dealer in the nation? Make like Nike and just do it, according to Randy Baxter. “You never know where the road will go if you don’t start down it. Thank you, from the bottom of all of our hearts.”
