“We’ve had an incredible 75-year ride, but it’s time to shift gears and pass the torch on Nashville’s Harley-Davidson legacy to the next keeper of the keys,” says legendary dealer Bubba Boswell. “I’m confident that Jamie Lima and his team will honor and build upon our family’s traditions of excellence. I’ll remain actively involved at Country Roads Harley-Davidson in Cookeville, Tennessee, and the Boswell family will continue to be a vibrant part of the Nashville community.”
Boswell’s Harley-Davidson, a cornerstone of the Tennessee motorcycle community for 75 years, is transferring its three Nashville-area dealerships — Ring of Fire Harley-Davidson, Honky-Tonk Harley-Davidson and Music City Harley-Davidson — to M.C.H.D. Partners, L.L.C., an affiliate of the Moonshine Horsepower Group. The Group already operates Moonshine Harley-Davidson. As a staple in the Tennessee Harley-Davidson community since 1950, Boswell’s has built a reputation for exceptional customer service, community engagement, and a passion for the open road that has touched generations of riders.
Don’t look for that community focus to change, states Jamie Lima, owner of the Moonshine Horsepower Group. “We are thrilled to welcome these three legendary locations into our Nashville operations,” Lima. adds “We are deeply committed to upholding the Boswell legacy of unmatched customer dedication and community leadership. This acquisition allows us to further strengthen our presence in the Nashville market, and we are profoundly grateful for the Boswell family’s extraordinary contributions to the motorcycle community over the past seven-and-a-half decades.”
Effective today, the historic Fessler’s Lane location operations have consolidated into the Ring of Fire location; however, Service at Fessler’s Lane will continue through approximately March 6, 2026, to accommodate all in-process customer motorcycles.
