When the Harley-Davidson Homecoming rumbles into Milwaukee this weekend, there will be a new management team in place at both Milwaukee Harley-Davidson and West Bend Harley-Davidson. “We know that Harley-Davidson is beloved in the region and globally, and as a custodian of the brand, it’s our honor to lead the next chapter at both the Milwaukee and West Bend Harley-Davidson locations in the hometown of our parent company,” said Scott Fischer, founder, owner and CEO, Scott Fischer Enterprises.
Florida-based Scott Fischer Enterprises, which has owned Harley-Davidson stores throughout the U.S., has acquired Milwaukee Harley-Davidson and West Bend Harley-Davidson. Led by industry veterans Scott Fischer and John Greene, Scott Fischer Enterprises brings a collective 40-plus years of experience buying, selling, owning and operating award-winning dealerships across the country.
“As long-time Harley-Davidson store owners and operators, we are committed to elevating the Harley-Davidson brand, its focus on lifestyle, community and freedom. We are taking all that we have learned over the years to further engage employees, enhance the culture, build community and grow both dealerships into more customer-focused destination dealerships for Harley owners and enthusiasts to enjoy,” concludes Fischer.
SFE veteran Adam Gelzinis takes over as GM of the West Bend location while new GM Bryan Tynes and Co-Owner John Greene head up Milwaukee Harley-Davidson.
