MIC Communications Symposium
Now is the time to build our industry and our community, claims the Motorcycle Industry Council in announcing the latest webinar. Set for February 19th, MIC Symposium // Ride With Us: Building our Industry, Building our Community, Together will feature a trio of thought leaders exploring how to get more riders to Ride With Us. Steve Bontempo President of Revzilla and J&P Cycles will join Corey Eastman, Director of Rider Education Expansion for the Motorcycle Safety Foundation and Andre Albert, MIC Director of Market Expansion & Events (including the recently concluded AIMExpo).
This panel brings together leaders whose experiences span across the industry — from online and brick-and-mortar retail, to aftermarket, rider training, and community engagement. Together, they will discuss how their organizations are advancing rider growth and how collective action across these areas can amplify that impact.
“The powersports industry stands at a pivotal moment,” says Albert. “New technologies, including the fast-growing eBike community, changing demographics, and shifting consumer expectations are redefining how people discover and engage with riding. To ensure a strong and sustainable future, the industry must work collaboratively to attract, educate, and retain the next generation of riders.”
Growth in powersports depends on a shared vision — where every sector works together to lower barriers, strengthen rider confidence, and celebrate the joy of the ride. This session will inspire action and collaboration, ensuring the industry thrives for generations to come.
See the vision, register here:
https://register.gotowebinar.com/register/504152922620106582
