NCM Associates, formerly Spader, announces the addition of more than 100 Harley-Davidson Performance Group dealers to its 20 Group program. On November 1, 2024, NCM Associates assumed full management and support of the Harley-Davidson Performance Group Program.
“We are excited to welcome Harley-Davidson Performance Group dealers to NCM,” notes Kevin Marquet, Director of Performance Solutions. “We look forward to continuing to build on the outstanding achievements Harley dealers have made within their Performance Groups, while also providing a full range of resources and dedicated support.”
By participating in NCM’s 20 Groups, Harley-Davidson dealers will benefit from valuable peer collaboration, deep insights, and actionable strategies to enhance their operations and drive profitability. With more than 10 Harley-Davidson 20 Groups, NCM provides the most extensive benchmark data available, allowing Harley-Davidson dealers to compare their performance against the top dealers across the nation.
For nearly 30 years, Harley-Davidson Motor Company and NCM Associates have maintained a successful partnership, working together to equip Harley-Davidson dealers with essential benchmark data, performance analytics, and operational improvements. Harley-Davidson Motor Company will continue to actively engage with the Performance Groups, offering insights and support as needed.
Not a 20 Group member? Harley-Davidson dealers interested in joining or learning more about the Harley-Davidson Performance Groups can contact NCM Associates at:
