The industry’s Ride With Us market expansion initiative will again host its Moto Intro experiences at the famed automotive aftermarket SEMA Show in Las Vegas. In early November, the half-hour Ride With Us Moto Intros will offer first-time riders a chance to sample small motorcycles on a designated range with the guidance of Motorcycle Safety Foundation certified coaches.
“This is a target-rich environment for potential new riders, especially more youthful ones with so many students from nearby trade schools visiting the famed SEMA Show,” said Cinnamon Kernes, MIC Vice President of Market Expansion. “Many of our best Moto Intros, with the most enthusiastic participants, were at SEMA activations. Last year, we had 149 riders over the three days, with a 50-50 male to female split and our average age was 28, much lower than at most of our events.”
For several years, Ride With Us Moto Intros have put thousands of new riders on motorcycles for the first time. Hosting the intros at SEMA also provides the opportunity to showcase motorcycling in front of a national audience because so many people from around the country travel to the event.
