To commemorate 10 years in the U.S. market, Royal Enfield co-located its 2025 Dealer meeting with AIMExpo in Las Vegas and returned to the show floor in a big way. Established in 2015, Royal Enfield North America (RENA) has a growing network of more than 150 dealers in the contiguous U.S. and Canada, as well as an expanding range of motorcycles, including the Flying Flea EV.
“AIMExpo is an excellent opportunity for Royal Enfield and our dealers to connect, see new products, meet with other exhibitors, and genuinely support industry growth,” said Ron Luttrell, Vice President of North America Sales at Royal Enfield. “It was an easy decision to hold our dealer meeting there. AIMExpo is an attraction unto itself, and our dealers ravishingly consume motorcycling culture. Plus, to be in Las Vegas, where bikes are vital all year long, makes it an excellent call to kick off the selling season nationally.”
For those who don’t stock the venerated brand, Luttrell added, “At Royal Enfield, we’re really proud of our blend of heritage and modern engineering. Our Classic 350, Interceptor 650, and Continental GT reflect our philosophy of timeless design. Our adventure-ready Himalayan 450, the American cruiser-focused Super Meteor 650, and our new rider-focused Hunter 350 and Shotgun 650 showcase the brand’s focus on customization and versatility. There’s something for every type of rider.”
A panel of special guests helped introduce the new machines at AIMExpo, including Moto Anatomy’s Johnny Lewis, Adrian Sellers of the Royal Enfield Custom Programme and roadracing phenom Mikayla Moore of the Royal Enfield Build.Train.Race. program. Moore, the two-time BTR roadracing champ, presented the INT650-based race replica, while Sellers showed off the Goan Classic 350 styled for the Motoverse event in India. and AFT -racer turned Moto Anatomy/Royal Enfield Team Manager Johnny Lewis displayed his Royal Enfield FT450.
Fresh from dropping in on CES in Las Vegas just before AIMExpo, the Royal Enfield exhibit featured a stand-alone display dedicated to its “Flying Flea” electric motorcycles…. more details in the March issue.
