Shades of Willie Wonka! The Specialty Equipment Market Association (SEMA) is giving the powersports industry a golden ticket to join in the world’s biggest aftermarket event. The legendary SEMA show is expanding its powersports presence by launching a dedicated Powersports / SxS / Lifestyle section at the upcoming Show, set for November 3-6 in Las Vegas…. and dealers are welcome to crash the party!
“This expansion is a bold step forward in SEMA’s mission to serve the entire enthusiast ecosystem,” says Tom Gattuso, SEMA VP of Events. “Powersports has always been an integral part of SEMA’s DNA and we are now providing this community with the dedicated platform it deserves. By integrating powersports and related lifestyle products, we are creating a more powerful, unified resource for the aftermarket. This move celebrates the natural synergy between automotive and outdoor recreation, ensuring our members have the advocacy, resources and product discovery platform they need to thrive in a modern, evolving market.”
The initiative is a direct response to clear market demand and the evolving habits of the modern enthusiast. SEMA research confirms that the crossover between these worlds is seamless: the vast majority of enthusiasts do not limit themselves to a single vehicle type, often owning a combination of modified trucks, SUVs and various recreational powersports vehicles. According to SEMA Research, 60% of specialty-equipment manufacturers already produce products for at least one type of powersports or recreational vehicle, while 47% of retailers and installers sell to these segments.
The new section allows the entire ecosystem to gather, learn about the latest products, take part in cutting-edge education to grow businesses and careers, and unite to solve opportunities and challenges facing the powersports marketplace. Interested exhibitors can learn more and reserve a booth at www.semashow.com/powersports, or by contacting Mike Ausec, Industry Sales Director, Powersports / Lifestyle at mikea@sema.org or 714-213-1584.
About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars, trucks, side-by-sides, and two-wheel vehicles. Additional details are available at
