Discovering the Denago difference! Industry veteran John Lawson joins Denago Powersports as its new Parts & Services Manager. Lawson brings more than 25 years of powersports experience to the team headquartered in Dallas, Texas. “At Denago, we understand that parts and service support is one of the most crucial parts of establishing a brand,” notes GM David Garibyan. “John Lawson’s experience in managing operations and process improvements will take Denago to the next level of customer and dealer support.”
Lawson brings a B.S. degree in Information Technology from University of Texas at Arlington. He has a deep understanding of the powersports industry, having held positions ranging from general manager positions at the dealership level to an OEM regional sales manager role. While sales manager of Rockwall Powersports in Texas, he and his crew maintained a 98% customer satisfaction rating via proactive problem resolutions and service excellence. “I’m really excited to be part of the Denago team and to contribute to the continued growth of the brand,” says Lawson. He will be overseeing all aspects of parts inventory, service operations and customer support. “I’ve been impressed by what Denago has accomplished so far,” he adds. “I’m looking forward to helping strengthen our parts and service operations to support our dealer network even more.”
“The addition of John Lawson to the Denago Powersports team will help ensure long-term operational stability and customer satisfaction,” concludes Garibyan. “Denago is now the fastest-growing brand in the powersports industry, with more than 150 dealers across the country.”
