An industry veteran joins iconic brand with the appointment of Chris Peterman as VP of Sales & Dealer Development for Moto Morini USA. The legendary brand was launched in Milan back in 1937 and continues to add to its legacy of innovation, craftsmanship and exceptional Italian design… qualities that enticed Peterman to join the team.
“We are excited to have Chris Peterman on the Moto Morini team,” says COO Chris McGee. “Chris has a great deal of experience connecting with dealers to help strengthen their businesses. Chris will continue the Moto Morini mission of industry-leading dealer support and cultivating long-lasting partnerships.”
Peterman comes to Moto Morini with a wealth of knowledge and nearly 30 years of leadership experience in the motorcycle industry. His extensive background includes management experience with Yamaha and CFMoto as well as being a General Manager in a dealership. McGee believes Peterman’s dealer development insight and industry knowledge make him the ideal leader to accelerate the growth of Moto Morini nationwide.
“I believe Moto Morini is well positioned for major expansion in the US market,” says Peterman. “Moto Morini is an iconic Italian brand that offers a tremendous line of high-quality motorcycles and accessories. The tradition of the brand combined with the great Italian design, performance, and high quality makes Moto Morini a stand-out brand. I look forward to growing the family of Moto Morini dealers.”
Meet Chris and the Motor Morini team at AIMExpo Booth #5096
